Last updated: 2004.09.05


The commercials soothed America's pain, its head pain, its gas pain, its heartache, its loneliness, the pain of babyhood and old age, of eing a parent and of being a child, the pain of manhood and women's pain, the pain of success and that of failure, the good pain of the athlete and the bad pain of the guilty, the anguish of loneliness and of ignorance, the needle-sharp torment of the cities and the dull, mad ache of the empty plains, the pain of wanting without knowing what was wanted, the agony of the howling void within each watching, semiconscious self. No wonder advertising was popular. It made things better. It showed you the road. It wasn't part of the problem. It solved things.

Salman Rushdie